FedEx Market Project

In my first year at Biola, I took a Management class. One of the main components of this course was to work on a marketing project assigned to you by the professor and work with a few of your classmates in a team. My team was assigned the company, FedEx.

We spent four months working together and gathering information about FedEx. Some of the information researched included how the work environment is at FedEx, what are the subcategories of FedEx are, and who are FedEx’s competitors.

In this project, I learned what a SWAT Analysis means and what it in tales. We had to create a SWAT analysis as part of this project and presented it in front of our class. It was hard work, but it was very educational.

If I would have done this project again, I would want to have a day where I would go to a FedEx office for a day and experience how the workplace is operated and what the environment of work looks like.